Born from movement
Carlo Freddi establishes FREDDY with ballet and rhythmic gymnastics shoes. Movement becomes the brand’s foundation.
THE FREDDY GUIDE / HERITAGE
Born to move.Since 1976.
From the dance floor to your everyday wardrobe. The launch of WR.UP® in 2013 begins a new chapter.
Explore the guide
The birth of WR.UP®
FREDDY introduces its patented shaping pants. Strategic seams and inserts translate its movement expertise into an everyday silhouette.
An international icon
According to FREDDY, WR.UP® reaches 48 countries. Shaping and wearing comfort become a recognisable part of the brand.
A new direction in materials
FREDDY places more emphasis on organic cotton and recycled materials in WR.UP®. Check each model’s composition for its specific details.
New ways to move
SEAMLESS and WR.UP® CORE introduce new fabrics and shaping designs to the collections.
50 years of movement
FREDDY celebrates fifty years. The idea behind WR.UP® remains: combine technical expertise with clothing for everyday movement.
More information: the official FREDDY guide .
Discover WR.UP® technologyTHE FREDDY LOOKBOOK
The WR.UP® story today.
Current styles show how one idea takes different forms. These are collection images, not historical archive photographs.
GET TO KNOW YOUR FREDDY