The world’s most copied shaping pants, the only authentic ones -patented and designed in Italy- are now entirely eco-friendly.

Their smoothing, lifting, and shaping effect is the result of the Italian research that created the WR.UP® Patented Technology. Thanks to the use of high-quality stretch fabrics and silicone finishes, this innovative design naturally emphasizes and enhances the curves of every woman.

WR.UP® gives you a smoothing effect and shapes your waist, hips and thighs thanks to the high quality fabric combined with strategically placed panels. Harmony is everything.

WR.UP® is the unique jersey 100% bi-elastic: it defines, lifts up your bottom and wraps you like a second skin. Perfection takes shape.

WR.UP® shapes and sculpts your hips, while keeping your pants up and in place thanks to a special silicone band. Your body is art.

The innovative fabrics of the WR.UP® collection

Jersey Denim Organic Cotton Eco leather D.I.W.O.® - dry in, wet out Tencel TM Jersey Drill Woven Denim

It looks like denim yet is as comfortable as a pair of leggings

Unlike the traditional shuttle-woven denim fabric, which is rigid and only stretches one way, our denim-effect cotton jersey is 100% bi-stretch and allows the pants to stretch in two directions. The result is a soft, light, and comfortable fabric that fits perfectly to the body, without getting creased. It looks like denim yet is as comfortable as a pair of leggings.

In a world that keeps changing and that requires the support of all of us, we have decided to launch a renovation plan with a view to safeguarding Nature. (RE)MOVE – Freddy’s Sustainability Commitment – is a program aimed at making our manufacturing process increasingly sustainable. The WR.UP® SS/22 is the first collection created in pursuit of this great ambition: Removing waste to realign ourselves with our natural side. This is the first collection entirely made of eco-friendly fabrics.

The cotton of our garments is 100% organic with recycled elastomer.
We are working so that all our dyes can have low environmental impact and be free of harmful chemicals.
Accessories like zippers, buttons, plates, and elastics are all made of partially recycled material.
The garment tags are made of recycled paper.
The polyester comes from plastic bottles that have been recycled and turned into new fiber.
We have started ISO 14001 certification processes for our sites, as well as GOTS/OCS and GRS certification processes for our fabric suppliers.
All the bags of the collection will be made of biodegradable and compostable plastics.
In our offices we only use energy from 100% renewable sources.
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