Technology
The world’s most copied shaping pants, the only authentic ones -patented and designed in Italy- are now entirely eco-friendly.
Their smoothing, lifting, and shaping effect is the result of the Italian research that created the WR.UP® Patented Technology. Thanks to the use of high-quality stretch fabrics and silicone finishes, this innovative design naturally emphasizes and enhances the curves of every woman.
WR.UP® gives you a smoothing effect and shapes your waist, hips and thighs thanks to the high quality fabric combined with strategically placed panels. Harmony is everything.
WR.UP® is the unique jersey 100% bi-elastic: it defines, lifts up your bottom and wraps you like a second skin. Perfection takes shape.
WR.UP® shapes and sculpts your hips, while keeping your pants up and in place thanks to a special silicone band. Your body is art.
The innovative fabrics of the WR.UP® collection
Jersey Denim Organic Cotton Eco leather D.I.W.O.® - dry in, wet out Tencel TM Jersey Drill Woven Denim
It looks like denim yet is as comfortable as a pair of leggings
Unlike the traditional shuttle-woven denim fabric, which is rigid and only stretches one way, our denim-effect cotton jersey is 100% bi-stretch and allows the pants to stretch in two directions. The result is a soft, light, and comfortable fabric that fits perfectly to the body, without getting creased. It looks like denim yet is as comfortable as a pair of leggings.
In a world that keeps changing and that requires the support of all of us, we have decided to launch a renovation plan with a view to safeguarding Nature. (RE)MOVE – Freddy’s Sustainability Commitment – is a program aimed at making our manufacturing process increasingly sustainable. The WR.UP® SS/22 is the first collection created in pursuit of this great ambition: Removing waste to realign ourselves with our natural side. This is the first collection entirely made of eco-friendly fabrics.
